Common Senses at Viaduct #LDF 18
Common Senses strips the process of design back to its primordial roots, considering the functional, cultural and sociological significance of the objects that surround us.
Transforming Viaduct’s showroom for the duration of the London Design Festival, five designers renowned for their human-centred methodology each present an installation considering the building blocks of the design process. All five designers share a common sense of inquisitiveness, a desire to strip back the design process to its most elemental, always seeking new ways to create and innovate with consciousness and principle.
“For me, the Common Senses installation is a special statement about finding beauty in basic elements, down to earth values, and exchange of diverse cultures. It is also an intuitive reaction to the much-hyped products or brands we see in the market, not to mention where our society or its values are going.” says Farah Ebrahimi. Her installation centres around the Monobloc chair whose honest and unpretentious form is present in almost all cultures.
Viaduct, 1-10 Summers Street, EC1R 5BD. Part of Clerkenwell Design Quarter.
Opening times: 09.30-18.00 Monday to Friday, and 10.30-16.00 Saturdays. Closed Sundays.